WeTransfer, User Journey
The upload begins: drag, drop, send. As the file transfers, there's a quiet pause -a mental reset. Free from distractions, it's a rare moment of openness, where inspiration can land.
This is where the key moment for a brand lies: full exclusivity on the screen to connect, inspire, and leave a lasting impression in a moment of receptivity.
1
2
3
Hours of work go into every file — the presentation, the video, the report, the creative. Focus, problem-solving and pressure build toward one moment: delivery. The moment you hit WeTransfer.
We reach more than 80 million users globally each month across 190 countries,
with Canada now a growth focus
Source: WeTransfer Platform (Monthly UA’s) Average Sep 2024 - October 2025
It’s simplicity of use has seen the business
grow exponentially
CANADA
1.3M
USA
11.7M
750 K
Transfers
Every Month in Canada
Creative Professionals
Business & Corporate
Technical & Education
Media & Entertainment
Creative Professionals
A platform developed by creatives for creatives has become ubiquitous daily ritual across all industries
Designers & Illustrators
Artists
Photographers
Musicians & Audio Engineers
Content Creators
Film & Video Production
Advertising & Marketing Agencies
Publishers & Journalists
SME’s
Consultants
Contractors
Freelancers
Remote Teams
Architecture, Engineering & Construction
Education
Training
Where it started
Where it is now
WeTransfer Canada Audience Personas
Scott (Vancouver)
A 39-year-old strategy lead in Vancouver who oversees major tech and partnership decisions. He values premium design, smart utility and forward-thinking brands, and encounters WeTransfer in calm, focused moments when he’s closing out meaningful work.
Carolyn (Toronto)
A 31-year-old art director in Little Italy, Toronto working across fashion and brand storytelling. She values craftsmanship, originality and cultural credibility, and gravitates toward brands with a strong visual point of view. She uses WeTransfer for lookbooks and creative handovers, responding best to curated, editorial-style campaigns.
River (Montreal)
A 29-year-old motion designer in Montreal who works remotely with agencies nationwide, choosing lifestyle and autonomy over corporate structure. He values sustainability, authenticity and creative freedom, and responds to human-led, purpose-driven brands when using WeTransfer in focused creative moments..
Total Monthly Can Audience
40%
1.3M
Total Monthly Can Audience
Source: GWI All Internet Users Country: (CAD) Waves: Q1 2025, Q2 2024, Q3 2024, Q4 2024a
high Income Earners
52.4%
more likely to be within the top 10% income bracket
34.7%
Average age
25-34
Live in Urban Areas of Canada
56.6%
National footprint with strong reach across key provinces and major urban hubs
Province
Splits
Have children
39%
61%
Own their own homes
Live in suburbs
28.2%
25-44
Core Demo
Slight Male Skew
57%
Demographics for WeTransfer Canada
WeTransfer delivers a highly sought after difficult to reach digital audience in Canada
An audience with an appetite for luxury
WeTransfer delivers one of the most affluent digital audiences in Canada
Consider themselves trendsetters
9.6%
Source: GWI All Internet Users Country: (CAD) Waves: Q1 2025, Q2 2024, Q3 2024, Q4 2024
44%
like to be the first to try new things
21.8%
of the audience agree with the statement ”I tend to buy the premium version of any product I buy” -index 1.65
Agree that they consider themselves an engaged luxury purchaser
44%
10.2%
purchased dior in the past 12 months
Canadian luxury consumers are up to 4.6×more likely to purchase top luxury brands
An Affluent Audience of Auto Intenders
Auto Specifics & Purchase Habits - Luxury Vehicle Buyers
Agree that they likely to buy new products as soon as they become available
86%
44%
of users are planning to purchase a car in the next 6 months
21%
Agree that they like to be the first person to try new things
80%
4x
More Likely
Consider themselves trendsetters
to be looking at a luxury or sports car
to be considering an electric vehicle
Is your brand
top of Mind?
of users are planning to purchase a car in the next 7-12 months
26%
Source: GWI All Internet Users Country: (CAD) Waves: Q1 2025, Q2 2024, Q3 2024, Q4 2024
A Jetsetting audience
The travellers who can say yes: the means, the mindset and the motivation
11%
Of the audience is considered a “jetsetter”
Have purchased a holiday overseas in the last 3-6 months
29%
75%
of the audience have travelled domestically for business in the past 12 months with high range indexes (3+) for those that have travelled 5 or more time
Have purchased a holiday domestically in the last 3-6 months
42.5%
of the audience have travelled internationally for business in the last 12 months with high range indexes (3+) for those that have travelled 3 or more time
60%
Source: GWI All Internet Users Country: (CAD) Waves: Q1 2025, Q2 2024, Q3 2024, Q4 2024
Utility earns attention.
Unlike many mediums, WeTransfer advertising compliments the experience. We’re serving content to a captive, receptive audience, when they actually want it. The result for both the user and commercial partners are clear.
Results from Lumen Research x WeTransfer Attention study (May 2023)
User intention coupled with ad format accelerates attention & engagement
30s TV ad
2.3x
WeTransfer Advertising generates more attention than any other major digital platform.
YouTube non-skippable ad
2.3x
Instagram in-feed ad
26x
Digital display desktop ad
133x
No
Clutter
100%
Brand Safe Environment
Full-Screen
Canvas
Low
Competition
An unmissable experience,
accessing people in the (work)flow state
How You Buy From Us
WeTransfer sells advertising on a cost per impression basis, where brands pay for every thousand times their message is seen by our audience through one of our gorgeously presented wallpaper ad placements.
The creative build cost is included, you supply us with your existing assets and key KPIs and we recommend a format.
Key Benefits
-
High impact
-
High interaction
-
High viewability
-
Low number of other advertisers (4-5 maximum)
Stats
-
CTR: 0.50% (minimum benchmark)
-
APM: 13,414 attentive seconds per 1,000 impressions
-
Universal Interaction Rate: 3.4%
-
Average Frequency: 4-5 impressions per user
Awareness Buy -CPMs: $50
Minimum Spend 20K
2 Signature Premium Media Products
Your ad impressions guaranteed to run in ad positions 1, 2 &/or 3. Think of these as first in ad break.
Key Benefits
● Unmissable high impact
● Highest attention scores
● Strongest CTRs & benchmarks
Stats
● CTR: 0.90% -1.00%
● APM: 16,440 attentive seconds per 1,000 impressions
● Universal Interaction Rate: 3.4%
● Average Frequency: 2-3 impressions per user
$75 CPM –Attention Buy
Minimum Spend 20K
Attention
*Impressions are not guaranteed
100% SOV for 12 or 24 hours taking all advertising placements in the first 15 positions (we don’t serve ads beyond position 15)
Key Benefits
● Complete domination of the platform
● Perfect for big brand moments
● Lowest CPM
Stats
● CTR: 0.30% -0.40%
● APM: 9,9544 attentive seconds per 1,000 impressions
● Universal Interaction Rate: 3.4%
● Average Frequency: 5-9 impressions per user
1 Day takeover = $24,000 gross ($30 cpm)
Takeover
Signature Premium Media Product - Awareness
Awareness
Your ad rotatesacross all 15 ad positions. Think of this a broad visibility throughout the full ad break, maximizing reach rather than priority placement.
Key Benefits
● Broad reach across all ad placements
● Consistent visibility throughout the platform
● Lower CPM
Stats
● CTR: 0.50%
● APM: 13,414attentive seconds per 1,000 impressions
● Universal Interaction Rate: 3.4%
● Average Frequency: 4-5impressions per user
$50 CPM –Awareness Buy
Investment 20K
We deliver ideas and campaigns powered by insights, creativity, and collaboration
Our in-house studio is home to talented multidisciplinary creatives developing award-winning adsacross all verticals. Ad creative cost is free of charge. The higher your spend the more creativity you can access.
Engagement Wallpapers
From $75K
High Impact Wallpapers
From $30K
Storytelling Wallpapers
From $150K
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Click to Play
Static
Intro Click to Play
Intro Video
Beautifully simple, impactful, creative solutions. Campaign assets are showcased on the world’s largest digital billboard to a mass global audience of influential creatives.
Ideal for:
-
High click through
-
Video plays
-
What We Need from you
-
Raw files
-
Completed brief
High Impact
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Full screen custom digital ad experiences built by our in-house studio for maximum impact. Campaign assets come to life with interactivity or gamification, grabbing attention & keeping users engaged.
Ideal for:
-
Engagement
What We Need from you
-
Assets supplied in our easy to use layouts
-
Completed brief
Engagement
Carousel
Image Compare
Feature Hotspot
Accordion
Scratch Off
Image Grid
Our most custom and creative solutions available include bespoke content opportunities that help tell a brand campaign or story through editorial.
Ideal for:
-
Long form storytelling
What We Need from you
-
Raw Assets
-
Completed brief
Storytelling
Parallax
Motion
Animation
Interactive
Interactive Carousel
Custom Intro Video
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Results from WeTransfer Audience Survey (Q4 2024)
83
Of our users actively want to see ads on WeTransfer.
100% Share of Page for your brand
Zero distractions for the user
Full Brand Safety
%
✔ Impressions, Clicks, Video Metrics (quartiles),
OSI (pacing of the campaign)
✔ Viewability through our partner IAS
✔ Custom metrics for complex wallpapers
We provide weekly reports using this 1P data gathered through our ad server, Kevel.
The Ads Manager team systematically reports on the end campaign performance, as well as provide creative recommandations & insights.
Reporting & Measurement
Through 1P data,
we measure and report on…
We also offer…
✔ 3rd Party Trackers
✔ Brand Lift Studies - see appendix
We accept the following list of third-party trackers
-
Adelaide
-
Adform
-
AppNexus (Xander)
-
Brand Metrics
-
C3 Metrics
-
Comscore
-
DISQO
-
DoubleVerify
-
Dynata/SSI
-
Flashtalking
-
Gemius
-
Google Ads (DoubleClick)
-
IAS, Integral Ad Science
-
Innovid
-
Lucid (Cint)
-
Lumen (LAMP tags)
-
Meta
-
Metrix Lab
-
Microsoft Advertising
-
Millward Brown/Kantar
-
MiQ Digital
-
Neustar (TransUnion)
-
Nielsen
-
Quantcast
-
Samba TV
-
Sizmek (Amazon)
-
Weborama
-
xpln.ai
Feel free to send the trackers
—providing us at least the Click Trackers.
If you want to track Impressions on your end, you can also send us your Impression Trackers and/or IAS Script.
Due to our custom format, we are unable to implement third-party video trackers (VAST, VPAID, etc). WeTransfer will report on video metrics and share the information with you throughout the campaign.
Asset Specs
All static assets and text should be
embedded in the layered file.
Our ads seamlessly adapt to different screen sizes and orientations. This ensures your logo, call-to-action and key elements remain clear, visible, and perfectly positioned on any device.
Responsive advertising
If not:
Images
-
High-quality RGB, uncropped versions
-
2560x1600 px minimum, 72 dpi
-
Recommended 8x5 landscape ratio
Illustrations & Logos
-
High-quality RGB, uncropped versions, flat or vector
-
Vector files: .svg, .eps, or Illustrator file (.ai)
-
Flat files: .png, .jpg
Click-to-play videos
-
Full resolution as captured: 1920x1080 (HD) or higher
-
High quality bitrate (max. 30 Mbps for HD, 60 Mbps for 4K)
Intro videos
-
As per “Click-to-play Videos” specs
-
6–15 seconds duration for fast loading
-
Clean versions, without logos or overlays, to provide within the layered file
✔ Provide layered files using templates (.psd, .fig)
✔ Supply separate elements (logo, text, background) as individual files.
Key requirements
Measuring Brand Lift with Precision
Brand Metrics measures brand lift across awareness, consideration, preference,
and intent metrics, using a single question.
For the campaigns
The survey is only offered to individuals who have been exposed to the campaign.
A pre-exposure group is identified using a regression-based algorithm, which establishes
the campaign’s baseline group.
The difference between the pre-exposed and exposed groups is then used to determine the brand uplift.
With a minimum of
impressions
2M
