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David U.K. Launches DAG Canada to Bring WeTransfer Advertising to Canadian Brands

Toronto, Canada — December 15, 2025

Serial entrepreneur and investor David U.K., best known as the CEO and Co-Founder of Wired Carbon, Digital Day Camp, ArtistHQ, and Cue Digital Media (sold to Ideon Media), and for launching Los Angeles–based Tagger Media in Canada (acquired in 2023), today announced the launch of DAG Canada — the exclusive Canadian representative for WeTransfer Advertising.

 

Bringing WeTransfer Advertising to Canada

Founded in 2009 in the Netherlands, WeTransfer has grown from a simple file-transfer tool into a global creative platform. Its advertising division operates across major markets worldwide and recently expanded to Australia. With more than 80 million monthly users globally — including over 1.3 million subscribers in CanadaWeTransfer offers advertisers a one-of-a-kind opportunity to connect with a premium, design-savvy audience.

 

Through DAG Canada, brands and agencies across Canada now have access to WeTransfer’s full-screen, immersive, one-advertiser-at-a-time homepage experience — a format that prioritizes creativity, storytelling, and impact over impressions and clicks.

 

This is not a programmatic offering,” said David U.K. “This is not a commodity. It’s a high-impact, high-design, brand-first experience reaching a sophisticated, high-net-worth audience. It’s unlike anything else in the market.”

 

A Return to What Advertising Was Meant to Be

After selling Cue Digital Media to Ideon Media five years ago, David U.K. stepped away from the traditional ad-network world. The opportunity to bring WeTransfer Advertising to Canada reignited his passion for creativity, design, and meaningful brand connection.
 

“This is why I got into advertising in the first place — creativity, impact, design, intention, and engagement,” said U.K.WeTransfer’s format reconnects brands and consumers in a pure, immersive, one-ad experience. It’s the antidote to clutter and noise — and it’s coming to Canada.”

 

Why WeTransfer Advertising Stands Apart

• Immersive, share-of-voice format: One brand, one screen — a 100% exclusive canvas.
• Premium audience: Over 1.3 million Canadian subscribers and more than 80 million global users.
• Brand-safe and exclusive: A curated, non-programmatic environment aligned with creativity and culture.
• Proven global impact: Hundreds of leading global brands across luxury, fashion, automotive, entertainment, and technology have leveraged WeTransfer to tell their stories beautifully and effectively.

About DAG Canada

DAG Canada is the exclusive Canadian partner of WeTransfer Advertising, representing its premium media inventory and creative partnerships nationwide. DAG Canada connects advertisers with one of the most creative and design-driven audiences in digital media, empowering brands to make real, lasting impact.

About David U.K.

David U.K. is a Canadian entrepreneur and investor with a proven record of building, scaling, and exiting leading digital-media ventures. He is the CEO and Co-Founder of Wired Carbon (a Google Ad Manager 360 reseller and ad-operations consultancy), Digital Day Camp (a leadership media conference), Pros & Content (a thought-leadership dinner series), and ArtistHQ (a music label and content company), and the Founder of DAG Canada.

He previously founded and sold Cue Digital Media to Ideon Media and launched Los Angeles–based Tagger Media in Canada. Tagger was acquired in 2023 for $140 million.

About WeTransfer

Founded in 2009, WeTransfer is a global platform trusted by more than 80 million monthly users for its elegant file-sharing service and high-impact advertising experiences. Its full-screen, brand-exclusive ad format has been embraced by top global advertisers and is now officially available in Canada through DAG Canada.

Media Contact

DAG Canada
Media Relations
uk@dagcanada.com
www.dagcanada.com

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