WeTransfer helps Spotify help artists
Company
Goal
Industry
Month
Year
Spotify
Product Launch
Media and Entertainment
November
2020
With so many new songs to stream, and new artists to discover, standing out in today’s fast-evolving musical landscape can be tricky. That’s where Spotify for Artists comes in.
We partnered with the brand to showcase its latest feature, Canvas—which gives artists a new and unique way to engage their listeners and stand out among the crowd.
How we did
10x
6x
higher interaction rate than a standard interactive wallpaper
more clicks than an average click-to-play (CTP) wallpaper
of WeTransfer’s 70 million monthly visitors engaged with the campaign
4.58%
Stellar creative from our in-house studio means you never have to compromise on looking good.
The brand
Spotify for Artists is a service that helps artists and their teams succeed with their work. And with its latest feature, Canvas, artists can add custom looping visuals to any of their tracks—giving fans a new, more intimate way to experience their music.
With the new feature nailed, Spotify needed to reach out to its pool of creators and artists, encouraging them to engage with the new tool. So the streaming giant decided to go where millions of artists go to share and upload their tracks every month: WeTransfer.
The creative
Spotify for Artists is a service that helps artists and their teams succeed with their work. And with its latest feature, Canvas, artists can add custom looping visuals to any of their tracks—giving fans a new, more intimate way to experience their music.
With the new feature nailed, Spotify needed to reach out to its pool of creators and artists, encouraging them to engage with the new tool. So the streaming giant decided to go where millions of artists go to share and upload their tracks every month: WeTransfer.
"We were thrilled to collaborate with WeTransfer to celebrate Canvas. We were able to reach a cross section of artists and visual designers, making this partnership the perfect fit."
— Stephanie Alexis Smellie, Head of Marketplace Partnerships, Spotify
The results
Thanks to engaging storytelling, complete with audio snippets and real-life sketches, the campaign received 10 times more clicks than an average video wallpaper on wetransfer.com
People were 6 times more likely to interact with the Spotify campaign than with a standard interactive wallpaper
Almost 5% of all WeTransfer visitors stopped to engage with the campaign
